Reborn to be alive is an organization that spreads awareness about organdonation. With radio we need to spread awareness and convince people to become organ donor. We made an extension of the Bol.com radioclip because our insight is based on their slogan 'Ordered today, delivered tomorrow'. Why? This generation can get everything at any second but patients who need an organ have to wait years and often they die before they got an organ.

(with Michiel Claessens)